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Business Development
 
In this category you will find a number of software guides designed to assist with business development and the improvement of business performance. The guides have been developed to deliver management development training, sales improvement, personal and leadership skills, strategies, communication and more importantly improve profits.
 

 

Small to medium-sized companies often do not establish procedures for business development. In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Successful business development requires a multi-disciplinary approach beyond just "a sale to a customer". Business development involves a detailed strategy for growing a business in desirable ways, which involve financial, legal and advertising skills.

A sound organization aiming to withstand competitors never stops business development but engages in it as an ongoing process. Business-development practitioners cannot reduce their activities to simple templates applicable to all or even most situations faced by real-world enterprises. Creativity in meeting new and unforeseen challenges may help sustainable growth.

Skill-sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements):

  • Marketing

  • Legal

  • Strategy

  • Finance

  • Proposal management

  • Sales

 

The units in this section have been developed by Business professionals and are designed to expand the capacities for identifying, researching, analyzing and bringing to market new businesses and new products, implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate.

 

Take a look at the menu on the left, you will find a whole host of units that offer exceptional value. You will also find on each unit page an exam associated with that unit, so you may test the level of your knowledge, and should you reach the required level of achievement, you will be awarded the E2Learn WINA certificate of achievement.